Revolutionizes Food
Supply Chain Markets
Removes human and technological obstacles to achieve data-driven intelligence and universal interaction in the global food supply chain.
Executive Summary
First global encrypted SaaS for the food supply chain from farm to forkGeniHub uses proven, large-scale and secure tech to create an impartial, highly interoperable digital backbone that empowers any supply chain stakeholder to prove any claim towards other stakeholders AND consumers, in an open and immutable way. The solution is blockchain agnostic (works with every chain) and thus future-proof.
Cloud-based Solution
Designed to digitize, sort, trace, transact, analyze and certify all supply chain functions into a universal language in real-time.
Combines Existing Technology
Formed by combining existing universal code translator with globally patented, stackable, cyber crime preventing QR technology.
First of its Kind
No other system combines ESG data with farm to fork reporting data, communications, and transactions into one, fully transparent, secure platform.
GeniHub does to supply chain interaction what social media did to human interaction, making it global, instant, and secure.
Today’s Food Supply Chain Problems
Privacy
People and businesses don’t want to be tracked over privacy concerns, trade secrets, etc.
Communication
Thousands of computer platforms and programs don’t communicate with each other.
Wasteful & Expensive
Costly, inefficient, and prone to 30%-40% food waste
Insecure
Rampant cybercrime: data easy to steal and subject to fraud
Not Transparent
No transparency or trackability: paper in a digitized world
Cannot Track Data
Inability to track and trace ESG, organic, regenerative farming, and carbon sequestration practices
Delays
No real-time data exchange
No Integration
Disparate stakeholder technology: not linked on same platform and no common language
Overcomes Supply Chain Obstacles
For the first time combines universal database translator, payment processing, cyber crime prevention, access control, privacy, track and tracing
Proven Technology
Proven, global, SaaS cloud-based technology
Ease of Use
Log in with no technology integrations or no new software or hardware
Compatible
Translates any database: fully compatible system amongst subscribers
Tracks Data
Digitizes, sorts, traces, analyzes, transacts, encrypts, and certifies information from farm to fork
Secure
Cyber crime prevention with no malware risk
Real Time Authorization
Enabling product movement and full transparency
Market Size
We forecast an extremely low target market share of <2% by Y5
Target Subscriber Profiles
Sales & Marketing
Varied distribution channels: SaaS, direct sales, cybersecurity market networks, referral networks, e-commerce platform, and stakeholders
Targeted social media and traditional ad campaigns
Multiple corporate entry portals including C-level, marketing and sales, business development, and ESG reporting
As GeniHub enlists more subscribers, supply chain partners will see the benefits and join as well
Farmers’ participation will increase as information exchange translates into higher profits/acre
Unique Features
Competitive Advantage to GeniHub Database Enhancement
Patentable, Proprietary, & Scalable Technology
Proven
Universal code translator technology used in Europe
20 years in development
9 million users with 35 billion euros in transactions
Zero times hacked
Countless staff hours saved
Proprietary
GeniHub code is proprietary, exclusive, and the product will be patented upon completion
Will have the first-mover advantage to global food supply chain market
Will create other GeniHub supply chain products for other verticals
Pending
Merging three integrated third-party systems: a universal translator, Next Gen Digitized QR code technology, and cyber threat intel, to create GeniHub
GeniHub software code in final stages of development
Team
Tokya Dammond
CEO & Founding Partner
- 25+ years of experience investing in organic supply chain for leading brands of the EU and US
- President of SymBio Organic since 1994
Rivka Tadjer
COO & Founding Partner
- 25+ years of experience in supply chain technology, data mining, security, payments processing, revenue stream building, nonprofit management
- Corporate and Government Consultant at the Axalton Group
Roberto Gottardello
CISO & Founding Partner
• 25+ years of experience in security for corporations/NGO’s/Governments, import/export law, green-tech for farmers, land conservation, agricultural trade, NGO’s government regulation
Narcis Balalau
CFO & Founding Partner
• 20+ years expertise in end-to-end product cycle on the global F&B market, blockchain technologies, serial tech startups entrepreneur.
Eric Newman
Sales Consultant
25+ years of experience in organic food sales, agricultural, food manufacturing & processing, distribution and wholesaling, logistics, environmental conservation and regeneration strategy.
Leadership roles focused on organic, sustainable, and regenerative practices in the meat sector, and overall food supply chain logistics.
Maya van der Meer
Board of Directors
- Founder of the CarbonDrawn Initiative
- 10+ years IT staff at Bard College
15+ years supporting organizations that benefit the greater good
Partners
Financials
Projected Income Statement
Revenue & Earnings
We expect 5Y revenue growth of 20x
High gross profit model +90% of revenue
Revenue stream is calculated based on the food industry vertical
We forecast an extremely low target market share of under 2% MS by Y5
Revenue Streams
Revenue Streams by Product in MIL$
Subscription Levels
Level 1
For small farms that qualify- Access to all events, live or online
- 10% discount on all products and services
- POS/ecommerce/payments processing
- Review of all merchant services for savings
- Become an AgriTourism entrepreneur
Level 2
Subscription starting at- All CORE FEATURES + traceability tracking and reporting/any format
- 15% discount on all products and services
- Regen Reporting Geni Hub landing page on Geni Hub’s Regen data and reporting portal
- 5 free ads per year on Geni Hub
- Listing on social media and websites as regen vendors.
- Vendors who regen report will also receive a 10% discount on all additional advertising on Geni Hub
Level 3
Subscription starting at- All CORE FEATURES + traceability tracking and reporting/any format
- All Level 2 Features
- 20% discount on all products and services
- 10 free ads per year/10 social media posts
- 1 free webinar that Geni Hub does the marketing for, with recording hosted by YouTube plus on-demand library on the Geni Exchange portal
Level 4
Subscription starting at- All CORE FEATURES + traceability tracking and reporting/any format
- Level 3 Feature
- 25% discount on all services,
- Unlimited intros in the Geni Hub exchange,
- 2 free webinars,
- 15 ads/15 social media posts,
- Free “baseline” tracking reporting for the certification program of its choice (terms and conditions apply for how many data points are included in free reporting).
Milestones
Use of Proceeds
$10 MILLION
Initial Funding Goal
$750K
Complete Build
$5.6M
Marketing
$2M
Operations
$1.65M
Reserves